Search Engine Optimization
93% of online experiences begin with a search engine
72% of people never scroll past the first page of results
61% of users research a product before making a purchase
Most internet users begin their session by searching for something – that something is a need. People use the internet to fulfill their need for information, whether it’s settling a bet on who won the Oscar for the best movie last year, or finding a local restaurant, perfect piece of clothing, or the ideal contractor for a home remodel.
Google changes its search algorithms up to 600 times every year and considers hundreds of ranking factors (both on and off-site) when evaluating your website, you’ll want to make sure your focused on SEO at all times.
Search engine optimization (SEO) is the process of helping your customers connect with your business online.
Technical SEO Services
Search engines have increasingly placed more emphasis – and higher rankings – on websites that offer high-quality, user-friendly experiences. That means it’s essential for today’s businesses to have a solid digital foundation. That solid foundation starts with technical SEO.
Gain insights on the performance of your website while identifying opportunities for improvement by digging into your website’s technical details. Our technical SEO team’s audits cover a host of vital checkpoints including: • Crawl analysis; • Robots.txt; • Mobile performance; • Crawl errors; • Duplicate content; • Image optimization; • Internal link structure; • Indexation; • Site architecture; • Accessibility; • Page speed; • Redirects; • XML sitemap; • Analytics.
Growing businesses often evolve to new website platforms, domain names, or transition to a secure browsing experience (HTTPS). The migration process presents a host of potential complications that can hinder your site’s performance and cause your site to lose traffic. Proper execution of a site migration is critical to retain performance.
Web Design & Development
We pride ourselves on creating visually attractive websites that represent your brand and leave users with a positive lasting impression. Modern web design is more involved than creating an attractive website. Consideration of user experience, search engine optimization, ease of use, and technical details are just a few elements that are involved in developing a website that is designed to perform in today’s competitive marketplace.
With over 50% of all web traffic coming from a mobile device, creating a mobile-friendly website is no longer optional: it’s a necessity. It all starts with responsive web design. Responsive web design allows your website to adapt to and provide an optimal experience on any device it’s being viewed from. This means that your website will look great and function flawlessly for a user on a desktop computer, laptop, tablet, or smartphone.
Our professional graphic designers have the creative capabilities to take your companies personality and translate it to visual design.
With careful consideration of color schemes, typography, and essential design principles, our team will work with you every step of the way toward the creation of impressive and affordable graphics that you’ll be proud to represent your brand.
Websites, businesses and brands are all much more than just words and products – they’re also images and art. Graphic design is an integral part of any business and that’s as true for your company’s image and your marketing.
In addition to graphics, video is a major part of creating a fluid and dynamic web experience for your visitors. Video allows people to see your products in motion or your services in action, delivering an even more in-depth understanding to online customers.
Videos are a great option, whether as a product feature video, a commercial for YouTube or a how-to video.
Our team has a wealth of experience shooting quality live-action and still footage. We also understand how to optimize load times and meta information to help it be found online.
eCommerce Web Design & Development
With mobile activity continuing to take precedence over desktop, consumers are craving the convenience of eCommerce experiences more than ever; and it won’t stop here. Even search engines like Google and social networks like Pinterest and Instagram are making strides toward offering the invaluable “Buy” button to users.
Our team helps plan for the growth of your business by developing eCommerce websites that bring an enjoyable shopping experience right to your customers’ hands.
Your website is not your leisure activity, it is your digital storefront. Most businesses don’t set out to grow a website as a leisure activity. Instead, your website is your online store contributing to your bottom line. Prospective customers can window shop by reviewing products or services on your site and make a purchase online from the comfort of home.
Social Media Management
Developing a targeted social media marketing strategy for your business will exponentially boost brand awareness and allow you to connect with and build relationships with the people who matter most to your business.
Facebook, Instagram, YouTube and many other networks are simply a part of daily life for millions – in fact, billions – of us. The ubiquitous use of Facebook extends to more than a quarter of the earths population – that’s more than 2 billion active users.
With such a far-reaching scope, it’s no wonder that these networks have become such a valuable tool for businesses. If you’re not posting on Facebook, trending on Twitter or sharing pictures on Instagram, you’re behind the times – but we can help.
Effective social media marketing is about much more than just posting. Understanding proper optimization on social networks is a nuanced and delicate thing. What works for one brand may not be best for your brand.
Competing online is more challenging than ever. Targeted traffic attracts the right customers at any stage of the buying cycle. Imagine reaching your exact client when they are searching for your exact product. Imagine delighting your customers with a tailored message, enticing them to visit your site where they are just a few clicks away from checking out, adding to your bottom line.
Paid advertising campaigns on social networks offer distinct advantages compared to traditional pay-per-click (PPC) on search networks. Social media advertising allows you to isolate people with specific jobs, skills, associations, age, gender, interests, hobbies, locations and much more. With social media advertising campaigns, you target the searcher, not the search term, allowing you to better target the specific audience that you want to reach.
Content marketing is found on social media, websites, blogs, emails, and more. Developing helpful, useful, and interesting content helps strengthen your business’ story and gets your story heard by the right people. It gives your potential customers a reason to engage with your business beyond a quick visit to your website, and your current customers a reason to stick around. Position your business above your competitors by educating and entertaining your audience into become advocates of your brand with our content marketing services.
The term “content” is an all-encompassing term in digital marketing. Today’s content runs the gamut from written pages of copy to super-brief snippets, to infographics, call-to-action buttons and even videos and animated gifs.
Content is a broad concept, which can prove challenging to business owners. The endless ways to reach your customers is beneficial, however ensuring an adequate plan for all these different areas of expertise can be an incredible challenge.